Labs

Labs

Imagination experience labs

Imagination's blog for industry insight, innovation, inspiration and general life contemplation.

Behind of the scenes of the Ford B-MAX Challenge

The incredible Ford B-MAX challenge is now up and running and the first football fans have had the opportunity to measure their ball kicking speed with the help of the Hawk-Eye technology.

more...

Shell Eco-marathon comes to life

Imagination takes you through the set-up of the exciting new Shell Eco-marathon experience in Rotterdam.

more...

A time for real heroes...

 
Never mind events in Manchester at the weekend. That was an hors d’oeuvre; mere finger food ahead of the main course… a top-of-the-table tussle for the ages between FC Imagination and FC Cartils in the Top Corner League.
 

more...

Facebook award for "Community Seeds"

 
Imagination has been awarded a Facebook studio award for our Community Seeds charity programme.
 

more...

Tribute to Carroll Shelby

We at Imagination were saddened to learn recently of the death of American automotive designer and racing driver, Carroll Shelby. He was best known for his work with AC Motors-based vehicles and later his Mustang-based cars for Ford.

more...

Brands for Life - Heinz

I challenge you to imagine a bacon sandwich without at least the option of ketchup. Even though I stopped eating bacon years ago, when I dream of a bacon sandwich it always includes tomato ketchup. In fact, my love affair with ketchup has been so extreme that at university I would frequently eat ketchup sandwiches. And which ketchup to choose when you are a cash strapped student? There really only is one option and price doesn’t come into it - Heinz.

more...

Launching the Ford B-MAX Challenge

 
Ahead of the Champions League final between Chelsea and Bayern in Munich, staff from Imagination and Hawk-Eye put their exciting new kicking game through its paces at Sony HQ in Basingstoke. Next stop is the Olympiapark festival, which starts on 16 May, giving football fans the chance to kick their way to final tickets in the Ford B-Max Challenge. Ladies and gentlemen, you have my (paltry) 76 kilometres per hour to beat. Let the games commence...
 

more...

President Obama crowdsources his campaign song

  • , POSTED BY tom.gray

The world’s most social-media savvy president has ramped up his election campaign through Spotify - calling on his supporters to add their suggestions for campaign songs to a collaborative playlist to create “A winning soundtrack for 2012

more...

Belt it like Beckham

 
What's blue and white and travels at 76 kilometres per hour?
 

more...

Why mobile operators love Facebook

  • , POSTED BY tom.gray

We now pick up our phones 150 times a day, but it's not to talk...
 

more...